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Welcome!

As part of my master's thesis at the University of Applied Sciences Kufstein, I am investigating how TikTok is used as an information source for cosmetics and beauty topics.

This survey is aimed at people who actively use TikTok and have already consumed cosmetics or beauty content on the platform (e.g. skincare, haircare, make-up, product recommendations, etc.)

Important information for participants:

The survey takes approximately 5–10 minutes
Participation is anonymous and voluntary
You can stop the survey at any time without giving a reason
The data will be used exclusively for scientific purposes as part of this master's thesis

Thank you so much for your support!

If you have any questions or comments, feel free to reach out: 2410737927@stud.fh-kufstein.ac.at

There are 18 questions in this survey.

This survey is anonymous.

The record of your survey responses does not contain any identifying information about you, unless a specific survey question explicitly asked for it.

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