Thank you for taking the time to participate in this study.
As Formula 1 pursues its Net Zero Carbon by 2030 goal, your perspective as a fan provides essential insight into how these sustainability efforts are perceived. This research aims to understand how you, the fan, perceive these efforts and how they influence your trust in the brand.
This research is being conducted as part of my Master’s Thesis at the University of Applied Sciences Kufstein (Fachhochschule Kufstein). The findings will be used to analyse the relationship between sustainability communication and consumer brand trust within the context of global motorsport.
Why your input matters
Insights from the global F1 community are essential to evaluate the alignment between the sport's environmental initiatives and fan expectations. Your honest feedback helps bridge the gap between corporate strategy and fan reality, providing a clearer picture of how these communications are received by the audience.
Participation details
The survey will take approximately 3–5 minutes to complete. Responses are completely anonymous; no personally identifiable information will be linked to your answers. Participation is entirely voluntary, and you may withdraw at any time by closing the browser window. Collected data will be used strictly for academic purposes and handled in accordance with GDPR (General Data Protection Regulation). By clicking "Next", you agree to the data policy.
If you have any questions regarding this study, please contact:
Meike van Dijk
2410340934@stud.fh-kufstein.ac.at
