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The Role of Social Media in Personal Branding for Professional Athletes

Welcome to the survey!

Thank you for taking the time to participate in this study.

This survey is conducted as part of my bachelor’s thesis in the Marketing and Communication Management program at FH Kufstein. It examines the role of social media in the personal branding of professional hockey players.

The survey takes approximately 3–5 minutes to complete. Your responses are collected anonymously and will be used solely for academic purposes as part of this research. You must be 18 or older to take part in this survey.

If you have any questions about the study, please feel free to contact me at any time: 2310641392@stud.fh-kufstein.ac.at

Thank you for your support!

Disclaimer: The images used in this survey were generated using artificial intelligence (AI) and do not depict real individuals. They are used solely for research purposes within this study.

There are 8 questions in this survey.

This survey is anonymous.

The record of your survey responses does not contain any identifying information about you, unless a specific survey question explicitly asked for it.

If you used an identifying access code to access this survey, please rest assured that this code will not be stored together with your responses. It is managed in a separate database and will only be updated to indicate whether you did (or did not) complete this survey. There is no way of matching identification access codes with survey responses.